TikTok Rival is Coming, Youtube Shorts for 15 Second Videos. YouTube is launching YouTube Shorts: a new tool for creating and sharing short-form videos up to 15 seconds long, a format popularized by TikTok. The move by YouTube to copy TikTok comes as the future of TikTok remains uncertain. Oracle emerged as the top bidder to become the “technology partner” for TikTok, under a deal that requires the approval of the Trump administration. The U.S. government has forced ByteDance, TikTok’s Chinese parent, to divest the app business’ assets in the United States citing national security.
Related to this, YouTube will introduce a new watch experience that lets you swipe through YouTube Shorts vertically — also, just like TikTok. The company had already added a new row on the YouTube homepage for watching short videos, and now the new watch experience will make it easier to watch that content and discover new short videos, too, YouTube says.
The introduction of YouTube Shorts also comes after Facebook’s Instagram last month launched Reels, with video creation tools very similar TikTok. YouTube Shorts will debut starting in India over the next few days as an “early beta” with a “handful of new creation tools,” according to Chris Jaffe, YouTube VP of product management.
Like TikTok, the YouTube Shorts tool features a multi-segment camera to edit multiple video clips together, and will feature a library of songs to include as backing tracks for videos. Also mimicking TikTok, YouTube Shorts includes speed controls that “give you the flexibility to be creative in your performance” as well as a timer and countdown “to easily record, hands-free,” according to Jaffe.
“As technology advances, creators and artists can now take advantage of the incredible power of smartphones to easily create and publish high-quality content wherever they are in the world,” Jaffe wrote. “And people can be entertained and informed by bite-sized content in the spare minutes of the day.”