Startup is a business entrepreneur generally is a business just grew and evolved rapidly aims to meet the needs of the market by developing a model of the business worthy of sharing the good about the product , service , process , or platform innovative . A startup is usually an effectively designed company developing also validates a scalable business .
Start up is referring to a company that has not been in operation for a long time . Company- company ‘s most substantial is a company yangbbaru established and are in the phase of development and research in the market . Startup is defined as a company recently that sed ang developed . The term S tartup much associated with technology , web, internet, and are associated with the realm of the . Business Startup ie companies that the new course was set up and is still in the stage of development and research to determine the strategy of segmentation that is proper .
A Brief History of Business Startup p
Back look to the back , it turns out the use of the term S tartup on matters that relate to technology , website, internet and others occur due to term Startup it itself began popular in the international on -time bubble dot-com. Then what is buble dot-com? The phenomenon of bubble dot-com is when the period of the (1998-2000) many companies dot-com was founded by the same . In the past it was intensively company opened a website personal . Increasingly many people are familiar with the internet as a field new to start a business , and while it is also the one Startup born and evolve .
From various sources , there are several characteristics of a Startup company as follows :
- The age of the company is less than 3 years
- The number of employees is less than 20 people
- Income of less than $ 100,000 / year
- Still in the developing stage
- Generally operates in the field of technology
- The products are made in the form of an application in the form of digital
- Usually operates through a website
- Most of the several characteristics Business Startup of this and the culprit is more inclined to move in the field of technology , websites and things that smell internet.
Startup Business Development in Indonesia
Startup business development in Indonesia can be said to be quite large and encouraging . Every year even every month many owners Startup newly sprung . Now is there are at least more than 1500 Startup locally that exist in Indonesia. Potential users of Indonesian Internet are increasingly rising from year to year certainly is a land wet to establish a Startup .
Until the time of this , has been there three Startup ground water that managed to be a unicorn, alias have a valuation at over US $ 1 billion (Rp13 , 5 billion ). They are GO-JEK, Tokopedia , and Traveloka , or are known by the term GTT.
Unfortunately, according to Managing Partner of East Ventures Willson weather , do not be no startup that got the title of a unicorn in the year ahead . ” There is a gap which is quite large among Startup great that with the Startup intermediate in Indonesia,” he said .
Vice President of Sequoia Capital Pieter Kemps, also argued that the startup ground water still need time to pursue GO-JEK, Tokopedia , and Traveloka . But the case is not meaningful development startup ground water the middle of ” dry “.
According to Rama Mamuaya , CEO of dailysocial.net, Startup in Indonesia is classified into three groups namely :
1. Startup the creator of the game
2. Startup the educational application
3. Startup trades such as e-commerce and information
Of the types above, especially in Indonesia, has a pretty big opportunity , because when viewed from the development of this country , especially in the field of technology allows it to happen . According to him , Startup games and apps education has market that potential and opens in Indonesia. This is because the process of making games and educational applications is relatively easy . With the development of the media of social and smartphones , the market for for mobile games and soc ial game is getting big . While it is for the application or website that moves in the field of e-commerce and information . Rama assessed the challenges of e-commerce in Indonesia are still quite large due to the still minimal use of credit cards . But for that smelled of information or news of a variety of themes , developments actually much more rapidly again .
The most primary to mendirik an Startup adalh team is solid, because with their team a solid can bring ideas just are creative and innovative . With the idea and execution are right , of course, the founder is not going to trouble attract the interest of society and seeking investors.
It’s a few examples of the list of business startup in the country of Indonesia.
1. Go Jek
PT Application Karya Anak Bangsa or are more known by Go- Jek is a type or kind of business startup company based transportation to the airport transit through the services of motorcycles . The Company is established in the year 2010 in Jakarta by Nadiem Makarim . Services Go- Jek is available in be some a town large in Indonesia. Until the month of June 2016 the application Go- Jek already downloaded as much as nearly 10 million times on Google Play on the system operating Android. When this also exist for iOS on the App Store.
This business company is an example of this type of service -based startup company . Companies that was established in the year 2012 by Ferry Unardi , Derianto Kusuma , and Albert Zhang. This idea arose when Ferry Unardi often experienced difficulties in ordering airplanes , especially when he wanted to return to Padang, Indonesia, from the United States . As an intermediary , the company is giving service reservations are secure because the payment is done through the media they are .
Bukalapak is one of the online marketplace of Indonesia are owned and run by PT. Bukalapak . Bukalapak established by Achmad Zaky at the beginning of the year 2010 as a division of the agency digital named Suitmedia are based in Jakarta.
How to Start a Startup Business
1. Consider and analysis of the market that is relevant
Consideration is very necessary to do so can be applied to the idea of Startup business . Do this by starting the question :
- What are the needs of the industry and consumers ?
- Are there any issues that have not been resolved are facing the company?
- Does the idea of Startup will bring resolution and improvement of the situation ?
2. Develop ideas
Record ideas and develop them after identifying needs or areas that can be improved
3. Business model
Of course determining the Startup business model is one of the main foundations of a Startup . From the model of business is , should be considered period of time which is long , good as well as creative as any idea that without thinking about investing long term it would be detrimental to their own , so choose a model of the development of the idea earlier .
4. Make a sketch then test
Ensuring that has a starting measure the level of success or failure on the idea that will be applied .
5. Run a market survey
Not there is a business that was launched without the execution survey of the market . Instead exceed the limits of geography as will become one of the advantages the primary compared with surveys in the field because it could menapatkan perspective globally more extensive .
6. Develop the final product
Apply adjustments are needed to create the product end . Make sure you also have some digital project management software to help maintain the progress and development of the product .
7. Gather feedback through customers and measure the results of business
There is a lot of uncertainty about the business but how if can get answers on questions that faced if the state does not run like that expected ? So it is very necessary to reach an audience . Ensure that the collecting feed back from customers should be flexibility to control anyone who becomes the target survey.
With just imitate the success of these kinds of models of business e-commerce as well as examples of models of business Startup not mean imitating will however need to do the analysis of the model of business subscription or online in Indonesia as well as outside the country .
Should know in advance the concept of the idea with such a model of business will be easily determined . Through the concept of a proper Startup model, it will definitely make an increase in the profitability of the Startup business .