What happened to industry 5.0 and which was the driving force behind this era shift? let’s look at the history that happened in era to era first.
Industry 4.0 is identical to the mass consumption industry, using collaboration of robotic media with artificial intelligence and the internet of things (IoT), aiming to reduce total production costs because goods produced in mass quantities are also consumed because they are exactly what customers want.
When we are adjusting to the development of Era 4.0 industry, industry observers say that several developed countries, for example Japan, are now entering a shift from industry 4.0 to industry 5.0.
Industry 4.0 develops based on previous industrial developments, namely industry 3.0 which focuses on the use of robotic media in the aspect of production with the aim of mass production.
The use of collaboration with robotic media in the two industrial eras is aimed at creating lean processes. With the use of robotic media, it is expected to be able to create efficient work processes and minimize the costs of failure that may arise so as to reduce overall production costs optimally.
In addition, the main driver of collaboration with robotic media is based on the desire to eliminate operational risk on workers’ (human) objects. Robotic media or automated processes aim to eliminate repetitive and tedious work, prevent workers from dealing with hazardous work, and minimize “dirty work” done by educated workers (known as the elimination of Three D’s – dull, dangerous and dirty jobs “).
Changes that occurred during the 3.0 – 4.0 industrial period were of course initiated by the characteristics of the market and its customers. In that era (1960s until now) the pattern of market consumption is more directed towards economic expenditure. This triggers industry players to think of ways to reduce costs in the company. One of the most effective ways is to use robotic machines to standardize mass production processes, minimize the risk of failure, and minimize the cost of human error.
Before we talk further about this 5.0 industrial revolution, it helps us to know what and how the industrial revolution has ever taken place in the World.
1. Industrial Pattern 1.0
That said, this era occurred in ancient times where technology and civilization were still very minimal. Therefore, almost all inhabitants of this age live by hunting and utilizing what they find. In the language of history, we are more familiar with this civilization with the term food gathering.
2. Industrial Revolution 2.0
Along with the increase in human science, then the way to get food has changed, from what was just collecting, is now turning into food production (agriculture). This is the first industrial revolution that took place especially in the agrarian sector.
3. Industrial Revolution 3.0
In fact, it was during this era that the industrial revolution was first popularized. Starting from England, the change in work patterns from what used to be manpower to switch to using machines.
4. Industrial Revolution 4.0
Arguably, this is the era that we are entering now, where the joints of human life are dominated by advances in information technology. The internet, data and artificial intelligence are a series of technologies that underpin this revolution.
Millennial generation domination
If examined, the market conditions in the future, the market will be dominated by millennials who certainly have unique characteristics and are different from the market conditions in the previous generation. Millennial generation consumption patterns that will be transformed into major consumers in the next few years will have an impact on future industrial changes.
The characteristics of millennial generation (according to Kilber, et al, 2014) are the generation that is internet minded, has high self-confidence and self-esteem and is more open and tolerant of change.
In one study, it was found that there is a tendency for 60 percent of millennials to make purchases that support them in their expression. Technology International (Neurosensum) in the results of their research entitled “Understanding Consumer Trends Today”, namely research on consumption patterns of millennial generation in Indonesia, revealed that spending in the recreation category has increased 40 percent (1.4 times) in the last two years. This shows that millennial considers experience and more daring to experiment.
From this research, it can be concluded that the characteristics of the market in the coming year are the market groups who crave specific, unique, and adjustable products and services (personalization) of each customer’s desires that require recognition and high self-esteem.
This desire for mass personalization forms the psychological and cultural impetus behind Industry 5.0 that involves the use of technology that is personalized to the human touch to enhance added value and different experiments in each of its outputs.
Output in Industry 5.0, the result of empowering technology and a unique human touch to realize the basic impetus of the market in the future to express themselves, even they are willing to pay a premium price to get these personalized products or services.
Products and services like this can only be made through human and technological involvement if needed. The author believes that this human touch, above all, is what consumers look for when they want to express their identity through the products they buy. Consumers of this generation receive technology, they don’t mind if there is an automated process. But they crave the personal imprint of human designers and craftsmen, who produce something special and unique through personal effort.
Personalization will give rise to special feelings and high esteem coveted by the characteristics of customers in the future.
Then, another concern arises. Namely related to our humanity as part of society.
When we see our friends laughing with smartphones, don’t be surprised, we are witnessing the great impact of ‘disruption’, an internet technology that is deliberately packaged into the production process so that the processing of goods and services can be more efficient, fast, and mass. That’s where we have arrived at the giant gate called the Industrial Revolution 4.0
Look at the environment around us, how the use of robotic technology has increasingly taken up the workspace of humans, intellectual engineering has replaced professional educators, not to mention the Internet of Things (IoT), nanotechnology, to systems called cloud computing systems (cloud computing) that have been almost perfect claimed the role of humans on earth.
We have long missed the long history of the industrial revolution that took place since 1850. History speaks, in the first stage of the industrial revolution, mass production of goods was recorded using steam and water machines as part of product mechanization. Then, at the stage of the second industrial revolution, the mechanization of production was emphasized on the use of electronic devices.
Entering the 20th century, we arrived at the third stage of the industrial revolution, a condition referred to in the song Kasida Nasida Ria as ‘machine year’ is described as a year of hope, full of challenges and worries, everything is completely machine, walking and running using machines , sleeping machine friend, eating and drinking machines served.
This third Industrial Revolution is more specific to the use of technology and automation in the mechanization of production. Differ slightly from the industrial revolution 4.0. The difference is only in terms of internet usage and production speed which is much faster than the third industrial revolution. A situation according to the creators of Nasida Ria’s songs, named KH. Bukhari Masuri, we really need to prepare our knowledge and skills and faith to face it