Google has just launched a new technology, of course, this technology is to facilitate its users. Google issued a BERT (Bidirectional Encoder Representations from Transformers), an algorithm that facilitates user search requests. The purpose of this algorithm is made so as to better understand user requests and the purpose of the search performed by the user.
As you know before, the Google search engine cannot fully understand words or sentences that are unique when inputted by users, so users often have difficulty in searching words on Google.
“Meanwhile, BERT technology has also been implemented in selected feature footage available in 25 languages, including Indonesian. But going forward, BERT will be implemented in all features and all languages,” said Danny Sullivan, Public Liaison for Search, Google at the Office Google Indonesia, SCBD Region, South Jakarta, Tuesday, October 29, 2019.
So this google search technology aims to understand words that are unique or words that are not yet understood by Google when users input them, because so far the google search team is sometimes still difficult to understand the meaning of the user’s search.
Google manages this BERT technology to be able to make google search one step ahead in understanding the series / pieces of words from users.
Sullivan explained that, prior to the implementation of this BERT technology, Google Search could only read key words. He gave an example, if someone enters the phrase ‘can you take medicine for someone at the pharmacy’ in the search, Google will only provide search results based on the keywords ‘drug’ and ‘pharmacy’ and ignores other words.
From this example the BERT technology will improve in terms of search, especially. in a phrase. Example of the phrase “for someone” will be very important because users want to know
Google BERT works using software that is a crawler, where the software will find a web site that is often searched by the public. This crawler analyzes and follows links on a page, the same as when you view content on that page. Crawlers move from link to link and send data about these web pages to Google’s servers.